Why Authors Need to Be on Social Media (Even If It Feels Cringey)

Let’s be real: writing a book is hard. Publishing it? Even harder. But selling it in a world where everyone’s attention span is shorter than a TikTok? That’s a whole new beast.

So here’s the truth most authors don’t want to hear:

If you’re not showing up on social media, your book is missing out on the spotlight it deserves.

Before you panic-scroll away, take a breath. This isn’t about becoming an influencer. You don’t need to dance, lip-sync, or overshare your personal life (unless you want to … then by all means, bring the drama). But you do need to show up.

Here’s why social media matters for authors:

1. Visibility Is Everything

You could have written the next great literary masterpiece, but if no one knows it exists? Crickets. Social media helps your book be seen. It’s the digital equivalent of waving your book around in a crowded room and saying, “Hey, this might change your life.”

2. Readers Buy from People, Not Just Pages

People want to know the human behind the words. Posting on social media builds trust and connection. You’re not just a name on a cover—you’re someone they root for, laugh with, cry with, and buy from.

3. It’s Free Marketing (aka Budget-Friendly Brilliance)

No need to throw thousands at ads right out the gate. With consistent posting, smart captions, and a sprinkle of personality, you can build a loyal audience organically. Bonus points if you include cat pictures. Readers love cats.

4. It Keeps You Top of Mind

A one-time post doesn’t cut it. Regular posting reminds people, “Oh right, I’ve been meaning to buy that book!” Visibility breeds familiarity, and familiarity leads to sales.

5. It’s Where Your Readers Already Are

Whether they’re scrolling through BookTok, saving aesthetic Instagram posts, or lurking in Facebook book groups—your readers are online. Meet them where they are. Then blow their minds.

Okay, but what do I even post?

I got you. Try:

•Behind-the-scenes of your writing process (yes, even the messy parts)

•Quotes from your book

•Funny or relatable author struggles

•Fan reactions and reviews

•Aesthetic mood boards

•Personal insights (you’re more interesting than you think)

Final thought:

You don’t need to go viral to be successful. You just need to be present. Authenticity > perfection. Consistency > gimmicks. And yes, you can do this—awkward selfies, imposter syndrome and all.

So log in. Post the thing. Say hi.

Your readers are waiting.